The new Fendt Nature Green is not a revolution, but rather an evolution. The Fendt green has been renewed several times in the history of this traditional company. For example, because the ingredients of the paint changed and the lead was removed, or because there was a switch to water-based paint in the 1980’s. This time we are changing the familiar Fendt green deliberately. And very publicly. That is new and is a first at Fendt. A different shade of green! The central theme for the Fendt colour design remains: Green in combination with red. This colour combination of green panelling and red rims will continue to be the focus for our colour design. The secondary colours, such as the grey of the body, or the white cab roof, play a crucial role for the overall colour harmony. The new Fendt Nature Green will not only integrate and balance these colours, but also reinforce this mutual relationship.
What do drills have to do with Fendt? The history of Fendt Green.
The well-known Fendt Green was originally a standardised RAL colour. It became famous as the basic colour for routers, drills and rotary saws from 1930 on. Company founder Hermann Fendt deliberately chose this machine-green colour. At that time it stood for the precision, quality and reliability of German machine tools. That fit to the Fendt brand.
Today industrial machining centres are usually in light colours. There are now no more visual references that connect the previous Fendt Green with the qualities of the past. To give our Fendt products a visual association with high-tech and up-to-dateness, we are now switching all of our machines to the new Fendt Nature Green.
Colour-identity: Our green Fendt soul remains.
Today styling has taken over the visualisation of quality, reliability and high-tech. An outstanding example for this is the new Fendt 1000 Vario. However, the colour of the machine is still one of the most important visual features of Fendt vehicles. Even more: it is the Fendt identity! Our goal is to reinforce the visual identity of Fendt products, not only through an outstanding design of their form, but also through the further development of the green colour. The new Fendt Nature Green is made of the same colour pigments as the previous green. A new mixture of the pigments creates a new impression. The colour develops depth and dynamics through a bigger yellow component, which creates a “rich lustre”. Now it radiates more warmth, naturalness and depth. The new Fendt Nature Green has been further developed from the previous Fendt Green. But it is more powerful, brighter, livelier and more complex. The freshest green in the agricultural equipment industry.
Fendt at the interface between the sky and earth.
The horizon signalises that Fendt machines are there, where the soil is cultivated, the plants grow and the harvest is brought in. That is where Fendt’s expertise lies. That is where their “natural” home lies. That is also why the new Fendt Nature Green fits so well. Together with the Sky White of the cab roof, the Terra Red of the rims and the Tech Grey of the body, the new Fendt Nature Green is an elemental part of the Fendt brand and the Fendt brand history. With the new Fendt Nature Green, the innovative Fendt machines now again can express through colour what they stood for since the very beginning: precision, quality and reliability.